Founder strategy
How to validate a SaaS idea before writing a line of code
A practical framework for testing demand in the Moroccan market before you build.
Morocco's embedded SaaS operator
The co-founder Moroccan SaaS founders build with — not just advisors who watch.
Launchpad.ma helps Moroccan founders go from idea to first paying customer, with a senior operator embedded in discovery, GTM, and delivery — not a course, not a cohort.
Casablanca / Rabat
Launchpad helps founders validate offers, ship product, and close their first customers — with an operator who only gets paid once you do.
Revenue generated
$3M+
Startups mentored
80+
Countries
15
Member result
$1M rev. / 3 startups
Only 2 founders onboarded per month.Ready to see if you're a fit?
Apply nowA co-founder relationship you can trust
You work directly with the operator, not a rotating account team
No hand-offs to junior mentors — you get direct access to 15+ years of hands-on product and GTM experience.
Everything from discovery to first sale, under one system
Positioning, MVP scope, sales motion, and delivery are aligned — not scattered across separate advisors.
Built for founders making real decisions, not collecting frameworks
This isn’t a curriculum. Every session ends with an action, not a slide deck.
Aligned incentives by design
You don’t pay until you have a paying customer. Every recommendation is judged by whether it moves you toward revenue.
Embedded operator2 founders / month
One plan.
One operator.
One goal:
first revenue.
01Discover
02Position
03Build
04Sell
How we add value
1
Validate what’s worth building
Before any code is written, we pressure-test the problem, the market, and the offer — so you don’t spend 3 months building something nobody will pay for.
2
Prioritize the fastest path to a paying customer
We focus on the offer, channel, and sales motion that gets you to revenue first — not the most features.
3
Build and sell in parallel, not in sequence
Product and go-to-market move together under one plan, so you’re talking to customers while you build, not after.
4
Set you up to scale without starting over
By the time you have your first paying customer, you have a repeatable system for the next ten — not a one-off scramble.
How we work
01
Discovery & Fit
We map your problem, your market, and your current stage to confirm this program is the right next step.
02
Strategy Sprint
You leave with a focused plan — positioning, MVP scope, and a first 90-day roadmap with clear milestones.
03
Build & Sell in Parallel
Weekly execution: product decisions, outbound and inbound sales, and customer conversations happen together, not in silos.
04
First Revenue & Beyond
We define what happens after your first paying customer — continued support, referral to Build Services, or graduation.
Meet the operator
Who you'll work with
Founder, Launchpad.ma
A senior software and go-to-market operator who gets in the work with you.
You get one accountable partner across discovery, positioning, product decisions, sales motion, and delivery — without hand-offs to a rotating mentor team.
- 15+ years building software across Big Tech & Big Consulting
- 80+ startups mentored across 15 countries
- Helped 8 founders generate $3M+ in under 2 years
- Works in English and French
Operator-ledMorocco
LP
Direct access. Clear decisions. Shared accountability.
Discovery → first revenue
Recent outcomes from founders we've worked with
SaaS founder, Casablanca
Went from idea to first paying customer
+first revenue in 9 weeks
B2B SaaS, Rabat
Refined offer and pricing model
+3x close rate on outbound
3 startups, 2024–2026
Combined member results
$1M+ revenue generated
Ways to work together
Two ways to work with Launchpad
No surprise fees. No bloated scopes. Just the support your startup needs next.
Track A — Co-Founder Program
Free until you get a paying customer
A three-month embedded engagement for founders who want an operator alongside them, not another course to finish.
- 3-month embedded co-founder engagement
- Weekly 1:1 strategy calls
- Unlimited async mentoring
- Discovery, offer design, GTM, and delivery
- Community of founders at your stage
- Only 2 spots per month
Track B — Build Services
MVP Sprint
For validating demand fast
40k – 70k MAD
- 1 core user flow
- Basic auth
- 1 platform
- 3–4 week delivery
SaaS Launch
For founders ready to sell
90k – 180k MAD
- Multi-user SaaS
- Billing integration
- Admin dashboard
- 1–2 platforms
- 6–10 week delivery
Enterprise
For established businesses
Custom
- Full custom scope
- Dedicated team
- SLAs
- Ongoing support contract
FAQ
Questions before we start?
The practical details founders ask before applying or starting a build.
Most engagements begin within 1–2 weeks of your screening call, once we confirm fit and lock your 90-day plan.
You pay nothing during the Co-Founder Program until you close your first paying customer. At that point, we agree on next steps together — continued paid support, a defined success fee, or graduation. This is set in writing before we start, not decided after.
The Co-Founder Program is a 3-month embedded partnership covering strategy, GTM, and build together, with only 2 spots per month. Build Services is project-based execution for founders or businesses who already know what they need built.
No — non-technical founders are welcome. Part of the program is helping you make smart technical decisions without needing to code yourself.
Both — sessions run in whichever language you’re most comfortable in.
Next step
2 spots / monthReady to build your first paying customer?
Bring your idea, your current stage, and your goals. We'll tell you honestly whether this is the right next step.
Apply nowDiscovery call
Tell us what your startup needs next.
- Your name
- Who should we speak with?
- Your email
- Where should we reply?
- One-line pitch
- What are you building?